Hyper-Reality

A provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. Our physical and virtual realities are becoming increasingly intertwined. Technologies such as VR, augmented reality, wearables, and the internet of things are pointing to a world where technology will envelop every aspect of our lives. It will be the glue between every interaction and experience, offering amazing possibilities, while also controlling the way we understand the world. «Hyper-Reality» attempts to explore this exciting but dangerous trajectory. It was crowdfunded, and shot on location in Medellín, Colombia.

Keiichi Matsuda is a designer, director and founder of Liquid City. His work explores the collision of physical and virtual, as technology transforms society, and new realities are born. Keiichi’s practice combines concept film-making and interaction design, to critically explore the future of everyday life.He gained expertise in interaction as VP Design for the visionary AI startup Leap Motion, before leading experience design for next gen Mixed Reality at Microsoft. His pioneering cautionary short films about XR and AI have become mainstay references in the industry, leading to Keiichi’s recognition in AWE’s XR hall of fame. Established in 2022, Liquid City specialise in design for new realities.

Artist:
Keiichi Matsuda

Project Type:
film

Year:
2016

Website:
km.cx

Hyper-Reality
«Hyper-Reality» (2016) by Keiichi Matsuda.
«Hyper-Reality» (2016) by Keiichi Matsuda.