Engaging through Aesthetics
Direct democracy requires Swiss citizens to vote on complex political issues on a regular basis. This institutional setup depends on the existence of a versatile, independent and transparent media system and furthermore requires political actors to know how to effectively communicate complex issues to their voters.
Given the rapidly changing Swiss media landscape, the importance of visuality and the fashion cycles of media are growing evermore important. Both have a strong influence on the design of political communication.
Taking its point of departure in a design perspective, this thesis wants to analyse, reflect, test and experimentally push the possibilities of visual political communication in the Swiss public sphere. In effect, the project aims to develop visual concepts and (fictional) political advertising materials.
MA diploma project Visual Communication