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The Many Lives of Lola Lane

Lola Lane (@dear_lola_lane on Instagram) stands for a multitude of variations and mutations of the self, a fluid-identity character living different lives simultaneously. «The Many Lives of Lola Lane» is a compulsive compilation of these alter-egos, where artist Maria Guta is both physically (wigs, makeup, costumes) and digitally (beauty apps and filters) transformed. Guta chose to show this collection as a whole in reference to the obsessive urge of constantly staging, curating and producing variations of our digital, upgraded self for social media. The work also investigates phenomenons such as self-marketing, personal branding, monetising on personal data and influencer strategy patterns.

Artist:
Maria Guta

Year:
2021

Type:
Digitally manipulated self-portraits

Website:
mariaguta.com

«The Many Lives of Lola Lane» by Maria Guta. Courtesy of the artist.
«The Many Lives of Lola Lane» by Maria Guta. Courtesy of the artist.
«The Many Lives of Lola Lane» by Maria Guta. Courtesy of the artist.
«The Many Lives of Lola Lane» by Maria Guta. Courtesy of the artist.
«The Many Lives of Lola Lane» by Maria Guta. Courtesy of the artist.
«The Many Lives of Lola Lane» by Maria Guta. Courtesy of the artist.