ATTENTION ATTENTION

From the sensational headline to the 30-second advertising block, attention has become a resource that is deliberately captured and marketed. Perceived as supposedly self-determined, it is increasingly influenced by subtle and targeted mechanisms.
This project examines the structures that appropriate our perception, as well as the visual culture that emerges from them. At its core is the question of how aesthetic and social norms develop if these control mechanisms remain unregulated in the future.

Designer:
Dennis Vugts

Year:
2026

Type:
Diploma project
BA Visual Communication
Short film

Website:
visualcommunication.zhdk.ch/diplom-2026

«ATTENTION ATTENTION» by Dennis Vugts. © ZHdK.
«ATTENTION ATTENTION» by Dennis Vugts. © ZHdK.